The Fat Loss for Life program has helped 1000s of people ditch diets for good, reclaim your health, become comfortable with food, and look awesome, join them and start your transformation today

Fat loss and muscle gain coaching testimonial images

What is Fat Loss for Life

Fat Loss for Life could change your life, if you let it, if you are willing to change, and ready to accept that the old approach is no longer working, and a new approach is needed.

How long have you been trying to build your dream body, to lose weight, feel amazing, feel in control of food and not have food control you, feel great about your who you are, look and feel athletic, be in a place where you exude confidence, and glow with energy? Months, years, 10 years, longer?

It’s time for change, and we can help…  

What can you expect from Fat Loss for Life?

  • To lose the weight you’ve been trying to lose for years
  • To feel energised and alive EVERY day
  • To reveal an athletic and strong body
  • To love food and be in control of your eating habits
  • To be strong of body and mind
  • To find balance and sustainability with your diet
  • To know what to do long after Fat Loss for Life is over
  • To be educated along the way to sustain your results
  • To be confident with your body now, and in the future
  • To be happy with your body and health

Get the same life changing results the people below have...

How Fat Loss for Life works

Fat Loss for Life could change your life if you allow it to and make the commitment go ‘all in’ for the next 8 weeks with me, Ben Coomber.

FLFL isn’t just a diet. it’s not something you do for 8 weeks then leave it – it should change you, for life. This is why it is called Fat Loss for Life. It is my personal mission to make sure you don’t go back to your old ways after the 8 weeks, and I won’t fail you, if you commit to investing time in yourself to make changes.

You will get a diet plan, training plans (only if you want one, feel free to follow the current training you already do), support, help, resources, and a buzzing community of people on the same journey as you - BUT it is also my aim to help you to change your habits, educate you every step of the way, and inspire you to fully reach your potential.

Everyone has the potential to be great, to live their best life, and look AWESOME doing it, and therein lies my aim in Fat Loss for Life.

What happens during Fat Loss for Life?

During FLFL you will gain a deep understanding of what you need to do change, what you need to implement moving forwards, and how living a lean life looks and feels long term. It is important you understand that there is only so much of the work we can do for you. We can give you the tools to change, we can help inspire you to change, but only you can want it and put in the work required to change. We am not here to spoon feed you diet plans, please know that, we are here to show you the way, empower you to make these changes, inspire you to want to change, not just now, but long term, for life.

Throughout FLFL we work on identifying problem areas and how to alter those with tips and strategies, we’ll look to change your mind-set towards food and teach you all about sustainable dieting, and what training is required for your future success in a manageable and balanced way. 

Put simply, this isn’t a ‘plan’ that you might follow for 3-6 weeks while you feel motivated. FLFL is much more than that, it’s your future of eating, moving and thinking.

Fat Loss for Life works in 3 key phases. Month one, we get on it, motivation and the desire to change is high so we use that energy to create a diet plan, a recipe book for your personal likes and needs, design a weekly exercise schedule, work out some simple habit changes, and get cracking to initiate some rapid fat loss.

Phase 2 is then, for many, the most important phase. Phase 2, Mind Power, is where we learn how to have the many shifts that are needed in our mind-set to ensure we change long term. Many people will feel they don’t deserve success, or fear failure, or have problematic environments that they feel hold them back. Thus, the focus of phase 2 is all about a serious mind-set shift, looking to develop a healthy mind and health habits in our environment so we don’t lose focus, sabotage our results, or slip into our old ways. 

Phase 3 is then about sustainability and developing you as the athlete. Everyone has an inner athlete, and FLFL aims to peel it back and reveal it. Whether you see yourself as an athlete or not, it’s time to treat your body like one. Feeding yourself for performance, how to make the body work optimally, recovering from exercise effectively, advancing your body composition, and more. It’s also the job of Phase 3 to teach you how to continue your results long after FLFL, and to achieve great things with your body long term. 

What do other's say

One of the amazing parts of FLFL that you won’t get on any other fat loss program is that you don’t only get taught and inspired by Ben Coomber and his team, you get inspired and spurred on by past FLFL members. Sometimes the most powerful realisations come from your peers, and throughout the journey on FLFL you’ll get stories, advice and hacks from past members, guest coaches, and others that can inspire thought and create change. In fact, while we’re on the topic, click the video to hear from a member now and what they think of FLFL.

What do you get with Fat Loss for Life?

  • A personalised diet plan for your weight loss goals and needs (FLFL is also suitable for vegetarians, vegans and people with special dietary requirements)
  • A personalised recipe book suiting your tastes and needs
  • Training plans for all 3 phases (you are given options to suit your goals and needs and taught how to exercise for your goals, feel free to also follow a training plan you already have from your coach or gym and to just follow the diet aspect of FLFL)
  • Weekly resources to explain what we are doing and why
  • Access to a private Facebook community where we chat daily throughout all 3 phases
  • Regular emails with education, inspiration and motivation
  • Access to Ben and his team 24/7 in the Facebook groups
  • Access to a tracking module so you can keep a track on your results
  • Access to a recipe builder to use whenever you want to mix up your food plan
  • Free digital copy of Ben’s book ‘Fat Loss for Life’
  • Free digital copy of the Ben’s Cook book, ‘The BTN Cookbook’
  • Discount codes for use whilst on the programme with recommended products and companies

Why can you trust this program to work for you?

So, you’ve kind of got an idea of what Fat Loss for Life is about, but you’re sitting on the fence, you’re not 100% sure yet. And I get it, I do, it’s a commitment, but also how do you know this program will be different to all the others, and the results last? 

For this very reason I want to show you the trust others have put in me, and where my advice, help and work has got me over the years. Over my 11 years coaching people to better fitness, health and weight I’ve accumulated a lot of success and been recognised by some of the biggest health and fitness companies and magazines in the world, why?

Because what I do works. I have the UK’s #1 rated health and fitness podcast on iTunes, I speak at all the major UK health and fitness expos as a headline speaker, have consulted for O2, Sky TV and Twinnings Tea, I have featured in all the major UK magazines, and I have accumulated over 150,000 followers across social media that trust in what I do and follow my work. Add this to the fact I’m a certified nutritionist (BSc, CISSN) and personal trainer and am in a position where I train other coaches to do what I do via our online nutrition education courses and my public speaking. Thus, I’d like to think that this program, if you go ‘all in’, can work for you and what it is you’re looking to achieve.

Why choose Fat Loss for Life?

BTN and I have been offering 1-2-1 online coaching since 2009, and in those years we have learnt a ton about fat loss, performance and health. I have helped 100’s of people succeed in achieving their goals directly, and 1,000’s indirectly (via my work in general, and the podcast which has now been downloaded 3.3 million times). I now want to pass on this expertise, and teach it in an honest, supportive, community led online group program, so I can help drive you towards your success.

If results are what you want, then it’s results you will get if you adhere to what I teach you on the program. This is NOT a fully personalised 1-2-1 coaching program with me for 8 weeks, it’s a semi-personalised group coaching program. At the beginning of the program I asses your needs, set you up with a diet plan, give you multiple training plans to choose from depending on your goals and needs, personalise your starting point, then use the group coaching environment to guide the whole group to refine their individual approaches over time. This is the coaching and teaching element of FLFL, empowering YOU to make the changes long term and not being spoon fed by me. Ultimately, this will enable you to keep making changes yourself long after the 8 week program has finished, empowering you as your future nutrition and training expert.

It’s important to me to tell you that I want this to be the last diet, or nutrition plan you ever do. I’ll teach you how to manage your diet and training for life, rather than just giving you a diet plan and saying follow that, do some exercise, and good luck (like many online programs do). It’s about the process, the learning, the evolving, the understanding, the engaging and asking questions, and changing your habits and beliefs around food for good.

I promise I will give you all the tools you need to succeed, but you have to do the work now, and well after the 8 weeks is up. Understanding how the human body works is a life skill, as is knowing how to maintain your weight and health long term. So let me show you in FLFL.

Fair? Then let’s go on this life changing journey, together…

What does Fat Loss for Life need from you?

All I ask for in this program is your commitment to change. Not for me, but for yourself because after all, this program is for YOU. I can give you all the tools in the world, the best diet, the best training program, the best support – but you must be willing and ready to accept change, and be willing to make the changes, not just for 4-6 weeks, but for life. This applies to your environment and your habits, which are currently not serving you in a positive way. And, importantly, you will need to let go of the things that are currently holding you back. If you feel you can do that and be open to whatever this change brings about for you, then I can be your guide throughout this life changing journey.

How much is Fat Loss for Life?

Fat Loss for Life is ONLY £147 in total for the whole 3 month program. This is either payable up front in one payment or in three instalments of £49 per month. Once you sign up you will receive an email with the instructions for your next steps to start the program, and then we’re off to a flying start.

Ready to start Fat Loss for Life?

The start of the next Fat Loss for Life program is to be confirmed. Please do ensure you email us on to register for further information.